Optima Platform
Visual User Journey & Development Roadmap
Select a User Persona to View Their Journey
Account Executive
Convert client briefs into successful campaign bookings with optimal site selection
Strategist
Provide data-driven insights for maximum campaign performance and ROI
Product Manager
Maximize inventory profitability with 50%+ GP and 85%+ occupancy rates
Sales Manager
Drive team performance and portfolio growth through strategic oversight
Account Executive Journey
1
Discovery
- Receive client brief
- Analyze target market
- Review budget constraints
2
Planning
- Search/create client
- Input campaign parameters
- Review AI recommendations
3
Execution
- Finalize site selection
- Generate proposals
- Present to client
4
Optimization
- Monitor performance
- Adjust targeting
- Report results